Full Time, Permanent
Salary: £38,000 plus benefits
Location: Balham, London HQ/Hybrid
Application Deadline: 26/7/2024
To apply please send your CV and cover letter to [email protected], outlining how you feel you would be a great fit for the role.
About CIBSE
CIBSE is one of the leading professional engineering institutions in the UK and overseas, having over 21,000 members across 95 countries. This is an exciting time to join CIBSE, a charitable organisation, which plays a critical role in a growing and changing sector, and which has developed and diversified significantly over the last few years. CIBSE is at the forefront in the drive to improve building performance and safety, health, sustainability and enable net zero carbon in the built environment.
We are fiercely proud of our heritage and history and have a justified reputation for excellence, exceptional quality, and a refusal to accept second best. Our guidance and information products are seen as ‘the bibles’ of building services around the world and the CIBSE logo is recognised as a kitemark of quality.
About the role
CIBSE is looking for an experienced Events Campaign Manager to cover our portfolio of market leading built environment awards and events. You will have a passion for events as well as being a team player who thrives working across multiple campaigns.
You will develop annual marketing campaign plans based on the portfolio marketing strategy, ensuring clearly defined omni-channel communications informed by customer insight. You will be responsible for creating revenue opportunities, customer acquisition plans and partnership acquisition strategies.
This position includes managing one direct report, the Events Marketing Assistant.
What you will do
- Meticulously plan and execute a range of compelling marketing campaigns, that are customer focused and data lead.
- Define, measure, and analyse the success of all campaign activity owning KPI’s and weekly reporting.
- Develop and implement comprehensive event marketing strategies.
- Be responsible for delivering campaigns within budget, providing accurate forecasts and feeding into the budget setting process accurately, whilst ensuring best possible ROI on marketing spend.
- Implement automation and content nurture strategies to engage and qualify audiences.
- Collaborate with cross functional teams to complete full data audit and gap analysis at the start of each campaign.
- Develop a partner marketing strategy.
- Writing copy and proofreading for promotional activity using the correct tone of voice adapted to the relevant persona.
- Drive marketing influenced pipeline and set targets for MQLs aligned to commercial objectives.
- Work closely with the event sales team creating campaigns that enable them to meet their commercial objectives and KPIs and ensure conversion rates for MQLs to SQLs are managed and maintained.
- Stay abreast with the latest industry and marketing insight, sharing with the team and management.
- Collaborate with sales to increase lead generation and maximise sales opportunities.
What you will need to be successful
- The role would suit a candidate who is looking for an autonomous opportunity, who can develop and shape events marketing plans from day one.
- Proficiency in marketing automation and CRM platforms (Pardot and Salesforce desirable).
- Proven track record of implementing successful segmented promotional campaigns.
- Demonstrable experience managing events marketing campaigns.
- People management and ability to motivate, train and coach the team.
- Be highly analytical and inquisitive with the ability to interpret data and convert into actionable insight (experience with GA4 desirable).
- Working knowledge of current marketing technologies to maximum effectiveness both from a lead generation and a customer service perspective.
What CIBSE offers
- A supportive and friendly working environment
- Starting at 25 days Annual Leave increasing to 27 days with length of service (plus Christmas office closure), plus Bank Holidays
- Contributory pension scheme
- Family Friendly Leave
- 3 x paid volunteering days
- Annual Travel Season Ticket Loan
- Cycle to Work Scheme
- Life Assurance
- Private Medical Insurance
- Cash Plan – cash back for routine healthcare treatments
- Health and Wellbeing benefits, including our Employee Assistance Programme, and access to a 24/7 GP service
- Referral Scheme
- Shopping portal, rewards programme, and gym discounts
- Hybrid Working where people are ‘in the office more days than they are not’
- The chance to be part of an evolving, changing, and exciting organisation that genuinely does change the world.
Application Process
To apply please send your CV and cover letter to [email protected], outlining how you feel you would be a great fit for the role.
Closing Date
The deadline for all applications is 26 July 2024.
The Institution is an equal opportunities employer. The post-holder will be expected to adhere to and support the Institution’s commitment to diversity, equality and inclusion.